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We just celebrated the Grand Opening of our newest store, in Arlington, Texas.  And what a GRAND opening it was!  But before those doors opened Saturday morning, our incredible team of 1=3 GREAT employees (and we mean GREAT — we had nearly 3,000 applications for 60 positions!) took tremendous care in carefully “organizing” our 10,000 products on the shelves of their beautiful new store. They spent countless hours with our trainers, buyers and store leadership to learn all about our products, our company culture, philosophies and more all in order to best serve our customers.

The Thursday before opening we hosted 3,000 of our closest friends, employees and supporters of our nonprofit partner, the Junior League of Arlington. It was a thank you to them for helping us get the word out in the community that we were coming and that 10% of our Grand Opening Weekend sales would benefit the Junior League.

On Grand Opening Day, we opened the store singing Happy Birthday to the winner of our Super Fan contest — she couldn’t think of a better way to spend her special day than in her favorite store (she got to be first in line, had a special shopping cart, a Super Fan sash, she received a glorious box of our products, a gift card and enjoyed a three-hour personal shopping experience with our Chairman Emeritus, Garrett Boone)!

Behind our Super Fan, followed a line of eager customers waiting to shop shop shop, which resulted in us donating a sensational $13,500 to the League! And a special thanks to Starbucks, Blackfinn American Saloon, Crumbs by Gabrielle and Pinkberry for providing yummy treats to our customers all weekend!

Truly, you have to see it to believe it — we captured it all on video for you to share in the celebration! You’ll even catch a glimpse of our company leadership doing a special song and dance (in Texas Rangers hats to boot) for the new store staff right before opening the doors. Cheers to our new employees, our new store and many more to come!

See photos of the party!

See photos of Grand Opening Day!

7 responses to “A GRAND Opening!”

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