Conscious Capitalism is about doing the right thing in business for all of your stakeholders – at the same time. We truly believe that this is not only the most sustainable and fun way of doing business, but it’s the most profitable as well! We were excited to see a Yahoo Finance article featuring a great example of the benefits of doing business this way. Manufacturing company Trex Co. was struggling in the economic downturn of 2008, when they had a new CEO join the company. His first priority?