*This post is part of Co-Founder and Chairman Kip Tindell’s Thoughts on Thriving Blog Series. Read other posts in the series here. It’s remarkable that elfa is our number-one-selling product, because so many other retailers couldn’t sell it—they tried to sell it as a “closet in a box” without the service and customization (we know, because we used to wholesale it to other retailers). It’s component based, made in Sweden, and the salespeople at other stores were not sufficiently trained to
Thoughts on Thriving is a blog series by our Chairman and Co-Founder Kip Tindell. In it he shares what he’s learned from his nearly four decades at the helm of one of Fortune’s Best Companies to Work For—covering topics like leadership, customer service, hiring, and what he thinks is really important in building a business.