Vendor Stories : Posts from January 2018

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  • Q&A with the CEO of elfa International

    Since our first day of business in 1978, The Container Store has sold elfa products. While this small Swedish storage solution company started out as one of our many vendors, they quickly grew to become one of the cornerstones of our company, which culminated in us acquiring them in 1999. It’s a partnership we cherish deeply. To help kick off the new year, we spoke to Anders Rothstein, the new acting CEO of elfa International, about his goals and future plans for the company. First of all,

  • Why Go With elfa?

    Life Changing! Personalized. Space-Saving! Logical. Organized. Brilliant. Exclusive to The Container Store. Simple. Did we say Life Changing??!! Just a few of the answers we heard when we asked our customers and employees to describe elfa. The best part? It’s 30% off through February 28, 2018. Sounds great, right? But we know what some of you may be thinking… “What is elfa? And why should I go with it?” We’re so glad you asked! J For the uninitiated, elfa is an ingenious, customizable shelving