The Container Store

Changing the World and the World of Business

Changing the World and the World of Business

We recently blogged about how we helped organize the office and distribution center of the wonderful Dallas-based nonprofit organization, Akola Project.

Akola Project founder Brittany Merrill Underwood recently joined our Co-Founder and Chairman, Kip, at the Concordia Summit in New York, where they discussed Conscious Capitalism – the practice of creating great value for all of an organization’s stakeholders – simultaneously – in order to make the world and the world of business a better place.

While both leaders believe in running their businesses the same way, Akola Project and The Container Store couldn’t be more different…one a small, privately-held company with a very distinct social mission and the other a large, publicly-traded for-profit company.

Changing the World and the World of Business

Watch Kip and Brittany’s conversation to hear more about how each are implementing the tenets of Conscious Capitalism in different ways throughout their organizations.