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I remember hearing Oprah talk about her introduction to The Container Store.  She commented on how Steadman bought her a box, with nothing in it.  She loved it, they went to our store in Chicago and shopped and she was over the top excited about us.

I am always asked by friends and family who are getting familiar with The Container Store, “How can we have a successful company selling boxes with nothing in them?”  They ask me what makes it such a great place to work and shop.  Why does a company that only has 53 stores get so much notoriety?

Well, I truly think our brand is fueled by the power of our wake and not by how many stores we have.  It is really something pretty simple that is just a part of everyone who works here.  It was summed up at our recent Staff Meeting and provided for us some clarity for everyone.  Our purpose each and every day is to improve the people’s lives we interact with, each day.  Whether it’s coworkers, customers, vendors etc., if we are truly giving of ourselves to improve their lives, then we are fulfilling our purpose.

We do this by being a great coworker; we don’t create work for anyone else.  We share our expertise with one another so that collectively we are more successful in our jobs.  We are equipped to improve our customers’ lives by helping them get organized.  When they are organized, they have more time and they get to spend that time doing what is truly important to them.   So while those boxes we sell may be empty – the people who sell them are full of heart and soul and a purpose to make even Oprah over-the-top excited.  And boy, am I so proud to be a part of that!

—  John, Regional Director,  18 years

2 responses to “Inside the Box”

  1. I am an organizational junkie and huge fan of the container store..who would love an opportunity to work for your ...

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