Three steps in the door and you can tell whether or not a store has it.
You can feel the Air of Excitement in our employees’ smiling faces and genuine interest in a customer’s needs; in the bright visual displays of clever, useful products; in our clean, well-organized shelves; and in our energetic product demonstrations and upbeat music. In retail, customers can sense when employees are having fun, and this attitude is so contagious that customers want to be in our stores.
Our Air of Excitement is really the inevitable result of faithfully adhering to all our other Foundation Principles. It’s a big reason why our customers don’t just like The Container Store – they love it. As one customer tweeted, “Going to The Container Store is better than a trip to Disneyland!”