Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.

This statement from Andrew Carnegie, industrialist and philanthropist, has become the Golden Rule of our business. With this sentiment guiding us, The Container Store has been successful in creatively crafting mutually beneficial relationships with our vendors by doing everything possible to truly “fill their baskets to the brim.” We know that in return, our business and our bottom line will benefit as well.

These relationships are limited only by imagination and determination. It’s all of the little things and the big things that we can do for and with our vendors to help them succeed.

There are too few people who believe you can build your organization this way and be successful. Some businesspeople think the JR Ewing way from the TV show Dallas, is how to do it. They believe you have to “burn” the other party in order to succeed. We don’t believe that. We know that crafting mutually beneficial relationships with our business partners works, and it has been a successful approach for our business since the very beginning.

Hear for yourself what our vendors have to say about working with The Container Store!

Our Foundation Principles™ overview.

Learn more about our Foundation Principles:
1 Great Person = 3 Good People
Communication IS Leadership
Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.
The Best SELECTION, SERVICE & PRICE
Intuition does not come to an unprepared mind. You need to train before it happens.
Man In The Desert Selling
Air of Excitement

27 responses to “Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.”

  1. Patricia Sepulveda says:
    I see that the staff is like Family ,and very motivated
  2. Patricia Sepulveda says:
    Watching the videos, I see the Staff are like a Family ...very motivated
  3. Leigh Spitzer says:
    I was quite taken by the relationships that the Container Store develops with its vendors. It is the kind of ...
  4. One of the things I love most about my job is getting to build/craft vendor relationtionships. It is an amazing ...
  5. If I were to go back to China you know what my real reason would be? pkumin yummy yum ...
  6. Jeanine Brown says:
    The Golden Rule: Do unto others as you would have them do unto you. Ancient wisdom still rings true.
  7. Scott Williams says:
    As a teacher, I absolutely agree with this idea. If we can all be raised up, we will all ...
  8. To me, this proposition means that making money with the motivation of one's mission to "pay it forward" is the ...
  9. april vogel says:
    Always give 10% to your church/charity and god will bless you even more. Give with a generous heart.
  10. Lynn Adams says:
    It all boils down to how Jesus said to live: "Treat others how you would have them treat you". It is ...
  11. I'm glad that 1 Great Person = 3 Good People is the first item because it rewards talent and makes ...
  12. Elli England says:
    I've always loved The Container Store for their products, display, creativity, and friendly service, but having ready their Foundation Principles, ...
  13. Cheryl Towne says:
    You sell quality products, made by quality vendors. I know that what I purchase at Container Store will far ...
  14. This was one of my favorite principles when I worked at TCS for a short time in the late 90s. ...
  15. Wendy Martin says:
    What a refreshing stance. We all know the horror stories of the big super retailer who pushes and demands and ...
  16. mimi dunham says:
    The overall philosopy is so positive. It's a win win for the company, the employee and the customer.
  17. In our school we talk about what students and staff can do to be "bucket fillers" - the same concept ...
  18. Kim Norwood says:
    This philosophy is so true. I have also hear this stated as "If you focus on helping people achieve ...
  19. Benicia Ammons says:
    I love the container store in Georgia. I am a professional organizer and love the staff there, they are ...
  20. It's an un-Walmart way of approaching things -- good for you!
  21. This is a sound principle and sounds like Don Clifton's (Father of Strengths Psychology) Theory of the Dipper and the ...
  22. This is a wonderful approach. So few people realize this and spend their lives making others suffer for thier own ...
  23. Van Garrison says:
    As a teacher at a high school that is focused on "being citizens of the world" and contributing to the ...
  24. It is great that you think the opposite way to Walmart...the world would be a better place if all companies ...
  25. A lot of schools I work with use a book and philosophy based on " filling other people's buckets"... Building ...
  26. Marcy Braasch says:
    2 of the 4 key points in having a strong team, according to Mark Eaton, are "Make People Look Good," ...
  27. Learn how the vendor's system works and what motivates them as a partner. Joint operational planning enhances the experience for vensors ...

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  • Welcome
  • Welcome

    Hello! Since our doors opened in 1978, we’ve been a company full of heart and soul with what I like to call our “yummy” culture. We put our employees first and strive for excellence in everything we do. We want to be special, different, and to offer a retail experience unlike any other. Our blog is a place to celebrate our employees, our culture, our customers, our vendors and our commitment to our communities. So thank you for visiting, for sharing your thoughts and for being an even bigger part of what we stand for – organization with heart!

    Kip Tindell, Chairman and CEO

  • Our Story
  • Our Story

    On July 1, 1978, The Container Store opened its doors in a 1,600 square foot retail space in Dallas. The first store was filled with products that consumers couldn't find in any other retail environment. They were things like commercial parts bins, mailboxes, popcorn tins, burger baskets, milk crates and wire leaf burners. The product collection was quite unusual, but when used in a home or office, the solutions saved customers space and, ultimately, time.

  • Putting Our Employees First
  • Putting Our Employees First

    At The Container Store, we firmly believe our employee is our #1 stakeholder. In doing so, employees take better care of customers and ultimately the shareholders benefit. It's a departure from what most other companies practice, yet it's been at the heart of our success since 1978. It's because of this employee-first culture that FORTUNE magazine has recognized us on its annual list of "100 Best Companies to Work For" for the past 12 years.

  • Our Foundation Principles
  • Our Foundation Principles

    Not only was The Container Store built on great products, but it was structured around some fundamental values and philosophies about treating employees, customers and vendors with respect and dignity - we call them our Foundation Principles™. By understanding these principles, we can all act as a unit, working toward the same goal. Retail is far, far too situational to attempt to achieve a concerted effort through inflexible rules and policies.

  • Committed to Our Community
  • Committed to Our Communities

    Since we opened our first store in 1978, we have proudly supported our stores' local communities. From product donations to employee volunteer time, we know the importance of being a good corporate neighbor. Today, The Container Store continues to give back to the community with a focus on supporting nonprofits that promote women's and children's well-being and health.

  • Our Vendor Partnerships
  • Our Vendor Partnerships

    These partnerships are key to our commitment to providing our customers the most innovative, high quality, differentiated products in the industry coupled with the utmost in customer service. And they have been especially important as we navigate this challenging economic time.

  • Our Commitment to the Environment
  • Our Commitment to the Environment

    We believe that there is no conflict between economic prosperity and environmental stewardship and, in fact, that the two are mutually dependent upon each other. Like many other companies, we embrace sustainability as a key to our economic future and feel businesses that do this will have a better relationship with all of their stakeholders and ultimately, be able to offer the best quality products at the lowest possible prices.

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