What Great Brands Do

Looking for your next great read? We’d suggest checking out author and speaker Denise Lee Yohn’s new book, What Great Brands Do. The book identifies the seven key principles behind the world’s top brands – and The Container Store is proud to be named among those! We loved this recent Huffington Post article about the book that shares some of the key take-aways…including the fact that great brands ignore trends and stay true to what they stand for. Here’s what our CEO Kip Tindell had to say about