Simplehuman: The Spirit of Innovation
The Container Store has never had any written rules about how we decide which products to carry, because our President and Chief Merchandising Officer Sharon Tindell believes that rules would limit the imagination, creativity, and intuition her team brings to the job. But it’s safe to say that we place a high premium on clever, well-designed items that are, most of all, extremely functional. “Form should follow function,” Sharon likes to say, and “Aesthetics are important, but secondary to