The Container Store

It’s a Wonderful Life

It’s a Wonderful Life

We love the holiday movie It’s a Wonderful Life – in fact, it’s our CEO’s all-time favorite because the whole movie is about showing one guy, George Bailey, the power of his wake. At The Container Store, we talk a lot about WAKE – like a boat’s wake. It’s the idea that everything we do – and DON’T do – affects everyone around us much more than we could ever imagine.

Similarly, in the movie, George spends his entire life giving back to others in his community and then upon falling on some hard times personally and professionally, begins to think the world would be a better place without him. But a guardian angel takes him on a journey to show him what his hometown would be like without him – not a happy place at all! He joyously realizes the hugely positive impact his life has had on so many people.

We really believe that being a conscious business means that everyone is aware of their wake. Our goal is for the lives of everyone connected to our business to be enriched and brimming with opportunity!

Now – we want to hear about YOUR favorite holiday movie! Do you share our love for It’s a Wonderful Life, or is there another holiday classic that’s first on your list?